Blog ↘
Notes on websites that sell
What I learn designing sales pages, funnels and membership platforms for creators, with real numbers from real projects.
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Semrush vs Google Analytics: Why Your Traffic Numbers Don’t Match — and How to Track Where Leads Really Come From
Semrush, Ahrefs and Google Analytics show different traffic for the same site. Why that happens, why Instagram and Threads traffic shows up as Direct, and the first-party lead source tracking I use to see which posts bring clients.
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Why Creators With Millions of Followers Sell So Little — 7 Fixes From Funnels Converting at 5–6%
Big audience, weak sales? Seven fixes from creator sales pages I designed that convert at 5–6%, including Anatoly's training program and a cookbook funnel with 17,000+ sales.
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